In 1977, BC Space broke through its back wall, opening up a storage area behind the original space—expanding from 900 to 2,400 square feet; and hired two more people to meet demand for their services and exhibitions.
In 1981, BC Space held its Photography Auction Exhibition, published an extensive catalogue, and formally hung 245 works by little-known to famous photographers—among them Ansel Adams, John Divola and Brett Weston. The exhibit received extensive media attention, and took in $18,000, but Jerry and Mark had spent everything they had on the show—remodeling the space to accommodate the exhibition, mounting the exhibition, and publishing a major catalogue.
BC Space was to take another big financial plunge in 1983, purchasing a high-end Cibachrome print processor to create large color prints with visual vibrancy and archival qualities to meet museum standards. Photographic artists, many adding color to their own palette, began commissioning BC to print their work. Mark explains, “Unlike most custom labs, we had better understanding of their needs and goals and could speak their language.”
In 1984, the Orange County Register commissioned the gallery/studio/lab to print its photographs from the Los Angeles Olympics. Using Cibachrome, BC processed the prints and matted the images to museum standards, creating the visual presentation for which the Register won that year’s Pulitzer Prize.
As BC Space grew in vision, complexity of exhibitions, and size, several hundred people joined its evolution. These employees, volunteers, and artists helped construct the space, mount the shows, display their own work, and even perform there. The Space became a multidisciplinary venue, encompassing all visual arts including film and performance arts.